Laporte Doesn’t Like Mojave But Won’t Explain Why
I was listening to this weeks installment of This Week in Tech this morning. The subject of Jerry Seinfeld doing Microsoft commercials came up and led to a discussion of lame Microsoft marketing. Leo Laporte brought up the Mojave experiment as something that actually helped Apple. I’ve heard him say things like this about Mojave in the past but I’ve never heard him explain why he felt this way.
For those not familiar with the Mojave experiment it went something like this. Microsoft found users who would not use Vista despite the fact that they had never seen it. These are people who would not switch to Vista simply because they had heard bad things but had not taken the time to verify what they heard. Microsoft invited these users to see a next generation operating system they were calling Mojave. The video they made of the experiment shows the users saying very nice things about Mojave. At the end of the experiment it was revealed to the users that Mojave was actually the current version of Windows Vista.
I thought that this was a very good idea. There is a prevailing attitude in the marketplace that Vista is bad and nobody should use it. Consumers are doing very little verification of what they are hearing and are simply avoiding Vista. The truth is that Vista is not so bad as long as SP1 is installed. It is at a point right now where it is quite stable and usable. I would not update an XP machine with it but if I were buying a new computer I’d have no problem taking Vista preinstalled. This experiment was to illustrate that the prevailing attitude in the marketplace is incorrect (or at least not completely correct).
I can understand if Laporte doesn’t like the idea but he has even said that Mojave actually promotes Apple. But I have not heard him explain why. Granted I do not listen to everything Leo says but I do listen to many of the TWiT podcasts so I figure an explanation would have been hard for me to miss.
So what’s up, Leo? Please explain this to me.
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