This morning I read yet another piece about Apple that said “If Steve Jobs were alive…”. We’ve seen this time and again since Jobs died but even more now in the wake of the release of the latest iPhone. It seems like every time someone has a complaint or even a compliment about something Apple has done they invoke the name of Steve Jobs to support their position.
Here are some examples:
- Apple Maps would not have been released in it’s current state if Steve Jobs were alive.
- If Steve Jobs were alive he’d approve of the size and weight of the iPhone 5.
- If Steve Jobs were alive he’d fire Tim Cook.
- If Steve Jobs were alive today he’d never allow the iPad Mini to be produced.
The last example not withstanding (as of this writing we don’t yet know if the iPad Mini is fact or fiction) no one can say for sure what Steve Jobs would be up to if he were alive. What would he approve of? What would he disapprove of? What would he allow or not allow Apple to create? Produce? Sell? Who knows? Nobody.
So can we just stop saying this already?